Lindsay Bennett knows a thing or two about storytelling, having turned company announcements and product launches into compelling stories that lead to media coverage.
As a former journalist, Bennett developed storytelling instincts that have helped her build consistent media coverage for her clients, securing dozens of placements in business and trade outlets in less than a year since she joined Ideally, a fast-growing AI-powered platform.
Earned media has expanded beyond traditional publications and TV news to include visibility on LinkedIn and other social platforms, in AI-powered search tools, on podcasts, through influencer content and more, helping build credibility and visibility.
Bennett’s journalism background has shaped the way she builds brand stories today, with a focus on putting the story first and thinking in headlines, believing journalists make the best communications leaders due to their ability to thrive under deadline pressure and know what reporters want.
When it comes to AI-driven communications strategies, Bennett emphasizes the need to keep a human voice at the center of writing while strategically using AI tools to support high-volume, repetitive tasks, sparking conversations on LinkedIn about how brands are discovered by Large Language Models (LLMs) in AI search.
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Her approach to communications is centered around storytelling and building credibility through earned media, highlighting the importance of earned media in driving AI visibility.
In her role at Ideally, Bennett has used AI tools to surface trends, scan the news cycle, and handle repeatable basics, allowing her to focus on the work that moves the business, and advises communicators and PR professionals to understand how PR drives AI visibility and to learn to use AI as more than an editor, for instance, to analyze cash flow management strategies.
Bennett’s advice to communicators and PR professionals is to read more, write more, and get on LinkedIn to build their personal brand and keep their writing muscle sharp, emphasizing the importance of quality writing.
They should understand that earned media is critical for AI visibility, and that communicators who understand how to land coverage that LLMs surface will be ahead of the curve.
Bennett’s experience has shown her that her approach to communications, centered around storytelling and human voice, has been successful in driving business growth and building credibility for her clients.
